Posts by Michael D. Herley

Is your business struggling to see an ROI on social media platforms? An effective social media strategy does not happen overnight – it takes time and energy but ultimately has the power to expand your business significantly. The best way to use social media to generate sales is to create content that provides value to…

With video content growing in popularity across social media, businesses have the potential to reach larger audiences and see more engagement by creating video posts. Video posts on LinkedIn are said to see 5x the amount of engagement compared to posts with only photos or text, and 87% of marketers say videos on LinkedIn drive…

Sacred Heart University Jack Welch College of Business & Technology Doctor of Business Administration in Finance Program Doctoral Dissertation Paper The Initial Public Offering Quandary: Is There a State and Time Dependency? Michael D. Herley Date of award: May 13th, 2021 Abstract: An entrepreneur or private-equity-backed firm’s decision to pursue an initial public offering (IPO)…

Are you looking to take your successful business to social media and expand your audience but find yourself struggling to convert followers to customers? Are you overwhelmed by the many facets of creating a social media strategy? If you can relate, one simple first step would be to start incorporating video content across your social…

“The 2020 Pandemic: Economic Repercussions and Policy Responses,” published in the Review of Financial Economics, is undoubtedly worth a read for both policymakers and practitioners alike. Central to Orlowski’s argument is that the pandemic has created severe wounds to the U.S. labor force that will not abate, while correctly noting it has not damaged the…

We have all heard the phrase “history repeats itself.” When it comes to COVID-19, the question is, have we learned anything from past pandemics to help guide us through the unprecedented economic challenges we face today, or has the narrative changed? Recently, there have been several fascinating articles that provide insight into both the challenges…

It was a mild October evening with the moon peeking through the clouds as I entered the WSHU Public Radio building at Sacred Heart University in Fairfield, Connecticut, for a debate on capitalism versus socialism. The distinguished panelists were seated at the front of the room, with two podiums flanking them — one on the…

Sacred Heart University Luxembourg recently welcomed some of its Fairfield, Connecticut (US) DBA students, who visited a number of local institutions and professionals. Michael Herley writes about his experience on the trip.  Even though the EU is a nonfederated political and economic union, it felt more like an undiscovered country as I read more than 30 scholarly…

Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun? Well, not exactly. With the U.S. Treasury Department labeling China a currency manipulator how is one to easily size up whether there is parity between the dollar and yuan? One way to do this is with the Big Mac Index, which…