Archive for September 2021
Top 5 Tips: How to Create Engaging Video Content for Social Media
With video content growing in popularity across social media, businesses have the potential to reach larger audiences and see more engagement by creating video posts. Video posts on LinkedIn are said to see 5x the amount of engagement compared to posts with only photos or text, and 87% of marketers say videos on LinkedIn drive…Read More
The Initial Public Offering Quandary: Is There a State and Time Dependency?
Sacred Heart University Jack Welch College of Business & Technology Doctor of Business Administration in Finance Program Doctoral Dissertation Paper The Initial Public Offering Quandary: Is There a State and Time Dependency? Michael D. Herley Date of award: May 13th, 2021 Abstract: An entrepreneur or private-equity-backed firm’s decision to pursue an initial public offering (IPO)…Read More
4 Reasons Why Video Content is Important on Social Media
Are you looking to take your successful business to social media and expand your audience but find yourself struggling to convert followers to customers? Are you overwhelmed by the many facets of creating a social media strategy? If you can relate, one simple first step would be to start incorporating video content across your social…Read More